Welcome to The Gold Plan
Thank you for joining The Big Goal as a GOLD Member.
By becoming an official member of The Big Goal award-winning initiative your company is directly supporting The Street Soccer Foundation and investing in the No.1 football-led project tackling youth homelessness in the UK.
Your valued partnership will directly help to sponsor and deliver life-changing Street Soccer Academy places for vulnerable young people across the UK.
This Welcome Pack explains who we are, what you’ve joined, how your support will be used, and the next steps to maximise your involvement in the campaign and in our flagship National Football Tournament – the biggest corporate 5-a-side football tournament in the UK with a social heartbeat.
Thank you for playing your part in helping to eradicate youth homelessness through the power of football.
Welcome from our
Founder & CEO
Together,
Changing lives through football.
Welcome to The Big Goal. On behalf of the Street Soccer Foundation and everyone involved in the campaign, we’re delighted to welcome your company as a GOLD Member.
Together we are using the power of football to positively change lives – giving vulnerable young people the confidence, skills and opportunities they need to move into education, training or employment, and out of homelessness. Thank you for your commitment and belief in this mission.
Keith Mabbutt, Founder & CEO, Street Soccer Foundation
What is the big goal?
The Big Goal is a national campaign powered by the Street Soccer Foundation that brings together UK companies to sponsor places on the nationally acclaimed Street Soccer Academy programme.
The campaign channels corporate membership and engagement to fund free Academy programmes for young people at risk of homelessness, unemployment or currently not in education or training. The campaign also brings companies together through the UK’s biggest corporate five-a-side competition – The Big Goal National Football Tournament – which is the centrepiece of the annual programme – providing the opportunity for the National winners to represent England at The FIFCO Corporate World Cup!
About
the Street Soccer Foundation
& the Street Soccer Academy
The Street Soccer Foundation is a national award-winning specialist charity that uses football as a catalyst for personal development. Its flagship ‘Street Soccer Academy’ is the No.1 football-led project tackling youth homelessness in the UK and is a free to attend 12-week personal development programme delivered in partnership with professional football club community organisations and local partners nationwide.
The Academy blends football coaching with mindset training, employability workshops and pastoral support to produce measurable improvements in physical and mental wellbeing, confidence and readiness for work or education.
Key programme features:
- Free 12-week course for 18–30 year-olds who are NEET, and/or homeless or at risk of becoming homeless.
- Delivered by trained coaches and partner community organisations (in partnership with professional football clubs).
- Curriculum includes football coaching, mindset and resilience coaching, employability and skills workshops, and supported referrals into local services.
- Measured outcomes include improved wellbeing, increased motivation and practical moves into education, training or work.
What you get as a
Gold Member
As a GOLD Member you are making a significant contribution to The Big Goal. Typical GOLD-level benefits include:
Sponsorship
Sponsorship of a full Street Soccer Academy cohort (of up to 10 young people). Your sponsored Academy will be based as close as possible to your company
Tournament
The opportunity to enter a team into The Big Goal National 5-a-side Football Tournament, held at wonderful venues across the country
Branded kit
Company-branded kit produced for your sponsored Academy group of young people - providing a direct link to a local professional football club
Academy visit
Meet your Academy: Visit your cohort at their Graduation, introduce your company, and offer work experience or mentoring support
Recruitment
Exclusive recruitment pathway for emerging talent - with first-choice options on sponsored new talent
Visibility
Visibility on The Big Goal official website and ad-hoc social media promotion, subject to brand guidelines and timing
Events
Invitations to campaign events, briefings & networking with other members, partners and the Street Soccer Foundation leadership
Employee engagement
Bespoke employee engagement opportunities such as volunteering, mentoring sessions, or attending Academy sessions
VIP ACCESS
Company VIP invitations to National Academy tournament events to meet and support the young people your company is sponsoring
Impact Report
An annual impact report showing how your sponsorship has been used (places funded, Academy outcomes and case studies).
Metrics
Campaign metrics including media coverage, social reach, and event attendance where applicable.
Academy sessions
Invitations to attend Academy showcases or graduation sessions so you can see the impact first-hand.
Note: During YOUR annual MEMBERSHIP, The Big Goal team will reach out to confirm specific activations and any custom requests.
What to expect at...
The Big Goal National Football Tournament
The Big Goal National Football Tournament is the campaign’s focal event, combining corporate engagement with life-changing social impact. Changing Lives through Football.
Team participants can progress from Regional five-a-side events through to the National Finals, staged at England’s official training HQ, St George’s Park (The Home of England Football).
The National Finals are supported by Sky Sports and filmed to create content that raises awareness of the campaign and the impact your support and involvement enables.
Tournament highlights:
- Regional 5-a-side qualifiers (Spring Regional rounds) leading to National Finals.
- National Finals held at St George’s Park in the Summer.
- Every team taking part in The Big Goal National Football Tournament represents sponsored places of young people on the Academy and demonstrates corporate solidarity behind the campaign’s social purpose.
- The National winning team will also win the chance to represent ENGLAND at the FIFCO Corporate World Cup.
The Big Goal Campaign
Annual Timeline
Now that your company has officially joined The Big Goal 2026, your sponsorship invoice will have been issued - please ensure your finance team processes this promptly for us. Your organisation will now also be added to the exclusive The Big Goal A-Z Members’ Directory. If you’d like to arrange a Welcome Call with the Founder & CEO to discuss your engagement and key activations for the year ahead, please contact the Street Soccer Foundation team.
Below is The Big Goal Annual Timeline, outlining key milestones and activations during the year ahead.
Official Welcome Packs distributed to Members
Exclusive Digital Assets shared with Members
Exclusive A-Z Member's Directory published
The Big Goal Webinar - providing an overview of the year ahead
Launch of 'The Big Green Goal'
Launch of The Big Goal 'Lunch and Learn' initiative
The Street Soccer Foundation will be in liaison with professional football clubs nationwide to identify Academy partners for the Spring/Summer and Autumn/Winter term
The Street Soccer Foundation will host a National Coach Conference for intended club partners to deliver the National Street Soccer Academy on behalf of The Big Goal campaign
Club delivery partners will be confirmed - with Academy sponsor pairings made and notified to all Gold Members
The Big Goal Regional Finals dates and playing venues will be confirmed for The Big Goal 5-a-side Football Tournament - the Official England qualification tournament for the FIFCO Corporate World Cup
Members to confirm their company team registration(s) for The Big Goal National 5-a-side Football Tournament
Members will be sent kit options and assets associated with their participation in the National Tournament
Gold Members matched with available Street Soccer Academy groups of young people will be introduced to the club delivery partner
Note: Your company may be matched in the Spring term or Autumn term
All Spring term sponsored Street Soccer Academies will launch nationwide
The Big Goal Regional Finals will take place: 1-day 5-a-side football tournaments for participating teams across the membership, taking place in the North, Midlands and South
The Big Goal National Finals date and timings will be confirmed
The FIFCO World Cup date and timings to also be confirmed
Gold Members matched to an Academy will have the opportunity to visit their Spring term sponsored Academy group of young people at their graduation - representing a brilliant media and impact opportunity
Members can choose to host an exclusive 'Lunch and Learn' event for graduating Academy groups of young people
The Big Goal Gala event (11 June 2026) at St George's Park - a showcase event opportunity
The National Street Soccer Academy Cup (a chance to attend in support of all sponsored young people throughout England & Wales)
The National Finals of The Big Goal 2026 at St George’s Park – England’s official training camp - where our National Champions will be confirmed!
For those Gold members not matched with a Street Soccer Academy in the Spring, companies are matched with new Street Soccer Academy groups of young people in as close an area as possible to their office location(s)
All Autumn term sponsored Street Soccer Academies will launch nationwide
Gold Members will have the opportunity to visit their Autumn term sponsored Academy groups of young people at their graduation
Gold members will also be invited to attend an exclusive Leader’s Reception networking event on Thursday 12th November (12.30 - 15.00) at the House of Lords, hosted by the Chair of Trustees of the Street Soccer Foundation, The Lord Bailey of Paddington
All members will be invited to attend the National 'Football For Good' Day event in support of Academy sponsored young people
Members can choose to host an exclusive 'Lunch and Learn' event for graduating Academy groups of young people
FAQs
Frequently asked questions
Membership units are converted into funded Academy places for vulnerable and homeless young people. Each membership level corresponds to a set number of places your company funds — your membership level confirms the exact number.
Team registration is completed through The Big Goal’s registration portal. Your membership manager will provide the link and assist with registration and kit orders.
Your dedicated membership manager at the Street Soccer Foundation. If you would like a welcome call from the Founder & CEO, please flag this and we will arrange it.
Static Social Media Assets
The Big Goal Video Content
The Big Goal 2025
Hear from Sky Sports’ David Garrido on The Big Goal National tournament and from young people who have benefitted from being sponsored by corporate members of The Big Goal. The Big Goal campaign is a national coming together of companies to make a true social difference. And could your company be the next National Champions? Bring on 2026…