#THEBIGGOAL
Business United. Young Lives Changed.
The UK’s fastest-growing business-led movement investing in youth opportunity. The Big Goal unites businesses across the UK to help tackle youth homelessness and build pathways for young people into employment, education and independence. Creating better futures – through the power of football.
The numbers since The Big Goal launched in 2024
In the Street Soccer Foundation's first 8 years we supported around 2,000 young people. The Big Goal has helped us support 1,000 more in just 2 years.



















Why The Big Goal exists
Two worlds, one movement
Across the UK, too many young people face homelessness, instability and limited access to opportunity.
The Street Soccer Foundation is a UK-registered charity (number 1189558) that uses the power of football to help young people experiencing homelessness or facing significant disadvantage build brighter futures.
Working in partnership with professional football clubs, businesses and community organisations, the Foundation delivers award-winning Street Soccer Academies that combine football with personal development, employability, education and health & wellbeing support – to help Academy graduates into work, education or further training and onto better prospects.
Businesses want clear, credible ways to deliver social impact that engages their people and reflects their values.
The Big Goal is the UK’s fastest-growing business-led movement investing in youth opportunity, powered nationwide by the Street Soccer Foundation.
The Big Goal brings together employers from across the UK to help tackle youth homelessness and create pathways into employment, education and independence. Through annual membership, businesses collectively fund The Big Goal Youth Opportunity Network, supporting nationally recognised Street Soccer Academies and opportunities that help young people build brighter futures.
The Big Goal is a social campaign to help end youth homelessness, powered by the Street Soccer Foundation.
Keith Mabbutt on why the charity and the campaign are separate, and why it matters.
A movement powered by business
Through a simple annual investment, organisations become official Members of The Big Goal and join a growing community of employers committed to creating meaningful social impact. Every Member contributes to a nationwide youth opportunity network combining sport, mentoring, employability and real-world pathways into work.
A collective business investment in social impact.
ONE MEMBERSHIP. ONE INVESTMENT. ONE SHARED GOAL.
How membership works
1
Every organisation joins The Big Goal in the same way. The annual membership investment is £5,000.
2
Your investment helps fund and grow The Big Goal Youth Opportunity Network.
3
Where possible, you’re connected with a local delivery programme to see the impact first-hand.
YOUR ANNUAL MEMBERSHIP FUNDS:
- Street Soccer Academies, delivered with professional football clubs across England and Wales
- Mentoring and personal development
- Employability and skills support
- Work experience placements
- Apprenticeships and employment pathways
- Community engagement and progression opportunities
Why businesses join
Create meaningful social impact
Support young people facing homelessness and barriers to opportunity.
Deliver ESG and social value
Measurable impact aligned to ESG and social value objectives.
Engage employees
Meaningful social impact opportunities for your people, all year-round.
Support future talent
Pathways into employment, mentoring, work experience and apprenticeships.
Join a National Business Movement
Become part of the fastest-growing business-led movement in the UK.
The Big Goal ecosystem - Membership unlocks a year-round programme of activations
THE BIG GOAL CUP
THE BIG GOAL CUP
THE BIG GREEN GOAL
THE BIG GREEN GOAL
THE BIG GOAL SLEEPOUT
THE BIG GOAL SLEEPOUT
THE BIG GOAL GALA
THE BIG GOAL ROUNDTABLES
THE BIG GOAL ROUNDTABLES
THE BIG GOAL PODCAST
THE BIG GOAL PODCAST
*Environmental, Social, and Governance (ESG)
THE EASIEST ESG* INVESTMENT A BUSINESS CAN MAKE IN THE UK
Environmental, Social, and GovernanceMembership is a statement that your organisation believes every young person deserves opportunity, regardless of their circumstances.
Join the businesses already investing in young lives, stronger communities and better futures.